Page 36 - MemoriaOBN-Eng

STRUCTURAL PROGRAMMES

to satisfaction surveys, corporate newsletters or journals, Intranet, internal meetings
or activation of a network of facilitators which is responsible for communicating to Ge-

neral Management any issues of concern to their peers so that they can be discussed

and dealed with at different times, while at the same time distributing information
from General Management to colleagues.

The general objectives of the communication programme are:

• To make CIBERobn capable of transmitting to its internal and external spokesperson

the abilities which define its identity and purpose.

• To position a public, internal and external image that generates the ideas of

power, innovation, efficacy, efficiency, competence and quality all used to
perform research.

• To enhance public visibility and awareness through communication, dissemination

and disclosure of the research studies being conducted.

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