Page 32 - MEMOCiberobn014-ENG

COMUNICATION PROGRAMME
Communication is a key element that provides exposure to an entity that is not exclusively limited to informing, but rather hopes to establish its identity as a feature that distinguishes it in its field of operation and against competition . This comprises two aspects: external communication, which defines a company’s relationship with the outside world; and internal communication, which refers to the information circulating within the enterprise .
The first thing that has to be done is to identify the features of its personality . Once this has been done, the next step will be to design the most appropriate strategy to give expression to such features . This is where the Communication Plan comes into play . This plan is the approach to problems, wants or needs of an entity/organisation, with possible solutions . It also includes all the data needed to implement said solutions .
The current situation of the entity, in this case CIBERobn, the objectives to be met, the public to be taken into account (who are affected, who can help us meet our objectives, who must be addressed, etc .), the strategies and techniques that will define the initiatives to be followed, the planning of said initiatives, the budget to be invested, assessment of the plan and, finally, the end results obtained, must be defined .
To meet the established objectives, CIBERobn must have communication instruments that allow it to show its intentions . These instruments include printed media (announcements and information published by the press), direct (professional and personal) contacts with journalists and directors of the press, and those disclosing initiatives which transfer CIBERobn technical-scientific activity to society as a whole .
The general objectives of the communication programme are:
• To make CIBERobn capable of transmitting to its internal and external spokespersons the abilities which define its identity and purpose .
• To position a public, internal and external image that generates the ideas of power, innovation, efficacy, efficiency, competence and quality all used to perform research .
• To enhance public exposure and awareness through communication, dissemination and disclosure of the research studies being conducted .
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General media
Specialised media
Total News
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CIBEROBN » Annual report 2014